LEGO Black Friday 2025 & Recap for LEGO Black Friday 2024
- Admin
- Nov 12
- 3 min read
A Look Back at LEGO Black Friday 2024
The holiday shopping season of 2024 brought one of the strongest LEGO® promotions in recent years. During the LEGO Insiders Weekend (Nov 23–24) and the full Black Friday/Cyber Monday event, fans saw a flood of exclusive gifts-with-purchase (GWPs), double VIP points, and significant discounts across sets and accessory outlets. Key highlights included:
Double LEGO Insiders Points throughout the Weekend.
GWPs such as the 310-piece Retro Record Player (40699)Â with a spend threshold of US $250.
The Winter Holiday Train (40700) polybag offered free at $170 (USD) spend.
Discounts up to ~40% on high-profile sets like the ICONS The Endurance (10335), which came bundled with three GWPs including Shackleton’s Lifeboat (40729).
An unexpected deep sale on the Pick a Brick service, with element pricing slashed by as much as 77% in some markets.
These deals set the stage for the holiday season and illustrated LEGO’s strategy: combine strong discounts, high-threshold GWPs, and VIP program incentives to drive traffic and loyalty.
What to Watch for in LEGO Black Friday 2025
With 2024’s event as the blueprint, LEGO fans should prepare for an even stronger Black Friday in 2025. The official LEGO Black Friday event for 2025 is set to begin on November 28 and run through approximately December 2, concluding with Cyber Monday. Prior to this, LEGO Insiders will enjoy exclusive perks during the member-only Insiders Weekend, taking place November 22–23. In comparison, the 2024 event ran from November 29 to December 2 and included major gift-with-purchase promotions, double points for Insiders, and discounts of up to around 40%.
Key trends to keep on your radar:
Early Drops & Better Access: 2025’s promo page already lists major set entries like the LEGO Star Trek USS Enterprise NCC-1701-D and the Goonies-inspired large-scale set, with deals starting November 28.
Elevated GWPs + VIP Rewards:Â Expect new spends for free gifts, multi-GWP bundles, and amplified Insiders points as LEGO leans into loyalty.
Big Discounts on Licensed & Display Sets:Â From LEGO Marvel to Star Wars, ICONS to Creator, serious price cuts will hit sought-after lines.
Online-First Releases & Flash Bundles:Â Given the dominance of e-commerce, special bundles, timed deals, and online exclusives will likely dominate.
Inventory Drops & Planning Required: As seen in 2024, top sets sold out quickly — having wishlists, alerts, and accounts ready will be essential.
Strategy for LEGO Collectors, Builders & Hobby Shops
To get the most out of LEGO Black Friday 2025, here’s a quick game-plan:
List your must-have sets now and track which go on GWP or deep discount in 2024.
Sign up for LEGO Insiders (free)Â to access early deals and double points.
Set a budget and prioritize big-ticket display sets first, then accessories and smaller builds.
Prepare for the launch date — 28 Nov appears the start-line this year.
Stay alert & act quickly — when the deals go live, be ready to checkout.
Get Ready for LEGO Black Friday 2025 Deals
LEGO Black Friday 2025 is shaping up to be an unmissable event for collectors and builders alike. Following the roadmap laid out by the 2024 sale — which featured gift-with-purchase promotions, double points for Insiders, and discounts up to 40% — this year’s event officially runs from November 28 through December 2, wrapping up with Cyber Monday. LEGO Insiders can also get a head start during the member-exclusive Insiders Weekend 2025 on November 22–23. Keep your wishlist ready, alert your set, and set build-mode to ON — and be sure to check back to the Pickle Bricks Blog often and revisit this page for the latest updates as they become available.
